Ask How can a brand keep its message simple when the product itself is complex?

[Newman]

Some products are built with many features and technical details that can confuse an everyday buyer who just wants to know what problem it solves for them. A brand can keep things simple by picking one main benefit to talk about at a time instead of explaining every feature at once in a single message. Simple pictures and short everyday words also make a complex product feel easier to understand. How should a brand explain a complex product without losing its meaning?