- DOLLAR$
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I keep wondering why some ads just click with me while others don't. Recently, I tried split-testing display ads using human faces versus illustrations. I thought seeing real expressions might connect better, so I ran a few campaigns with photos of people looking natural.
Then, I switched to colorful illustrations that felt more playful and eye-catching. The results surprised me in ways I didn't expect. Each style seemed to work differently depending on the audience.
Have you tried split-testing human faces vs. illustrations in display ads?
Then, I switched to colorful illustrations that felt more playful and eye-catching. The results surprised me in ways I didn't expect. Each style seemed to work differently depending on the audience.
Have you tried split-testing human faces vs. illustrations in display ads?
