- DOLLAR$
- $15,680.95
I read that viewers need to see an ad multiple times before they really engage with it. That got me thinking about using storytelling in my display ads. I wonder if spreading a story across several impressions could make a difference.
I've tried creating a sequence where each ad reveals a bit more of the story. Some ads focus on the problem, others on the solution, and a few highlight benefits. The engagement seems to shift with each step, though I'm not sure how well the story connects overall.
Have you tried using storytelling across multiple impressions in a display ad sequence?
I've tried creating a sequence where each ad reveals a bit more of the story. Some ads focus on the problem, others on the solution, and a few highlight benefits. The engagement seems to shift with each step, though I'm not sure how well the story connects overall.
Have you tried using storytelling across multiple impressions in a display ad sequence?
