Ask Have you tested using behind-the-scenes content as native ads how did audiences respond?

[taiyab01]

I've been a bit confused about using behind-the-scenes content as native ads. I decided to try it in a couple of campaigns to see how audiences would react. I shared some sneak peeks of the creative process and daily work life.

I tracked engagement and noticed some interesting patterns. The response seemed different compared to more traditional ads. It felt more personal, though I'm still unsure how much that translates into real results.

I'm curious if others have experimented with this approach. Have you tested using behind-the-scenes content as native ads—how did audiences respond?

 

[Brajet]

People like seeing the real side of a brand like how things are made, funny bloopers, or what the team's up to. It feels way more authentic than a normal ad. Usually, engagement is higher because it's interesting and kinda fun to watch. The trick is making it actually entertaining or telling a story, not just sneaky advertising. When it's natural and not forced, audiences seem to really dig it and don't feel like they're being sold