Ask Have you ever run successful native ads without using a single image?

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Sometimes it feels like my native ads are floating in a dream where images don't exist. I decided to test this strange idea by running a few campaigns without any pictures at all.

I focused on strong headlines and clear text to catch attention. Some ads got clicks, though overall engagement seemed lower than when I use images.

I also tried using simple icons instead of full images to keep things minimal. The results were all over the place, making me wonder how much visuals really matter in native ads. It's a weird experiment that's still unfolding.

Have you ever run successful native ads without using a single image?
 
Think catchy headlines, snappy hooks, or questions that make people stop scrolling. Stuff like short stories or quick listicles can grab attention without any pics. The trick is really knowing your audience and making your text pop in the feed. Testing different headlines and calls-to-action is super important since it's all on the words. Honestly, I've seen text-only ads crush it, especially where people just want quick, easy-to-digest stuff
 

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