Ask Have you ever run successful display ads with no headline just visuals?

[SuperAffiliateX]

Creating display ads feels like juggling flaming torches while riding a unicycle. I've been at it long enough to keep from dropping everything, though I'm still learning the tricks.

I've tried ads with catchy headlines and some packed with just visuals. Sometimes the images pop, other times they seem to disappear in the scroll. I even tested ads without any text at all to see if the visuals alone could grab attention.

Have you ever run successful display ads with no headline just visuals?

 

[Dean101]

You can actually run display ads with no headline if the visuals do all the talking. A killer image, bold colors, or a fun product shot can grab someone's attention without a single word. A lot of brands do this for awareness or retargeting where sometimes people just recognize the brand and that's enough. Of course, it depends on who you're reaching and where, but when it works, it feels way less like an ad and more like something you actually want to look at