Ask Have you ever made native ads work without using advertorials?

[SuperAffiliateX]

I've been feeling a bit confused about whether native ads can work well without using advertorials. I've mostly relied on advertorial-style content in my campaigns because it seems to blend naturally with editorial feeds. I tried a few ads without that format to see how they perform.

I tested straightforward product-focused ads and some more visual creatives. The results were mixed, and I'm not sure if the approach was strong enough to engage users. It feels like there's a fine line between being direct and staying native.

I'm still exploring different strategies. Have you ever made native ads work without using advertorials?

 

[Dean101]

The trick is just giving people something useful or fun, while sneaking in your brand. Like, a travel app could post 5 hidden gems in Paris and casually mention how it helps you find them. People actually click and share stuff that's interesting, not pushy. It's all about fitting in with what they're already reading, so the brand slips in naturally. Honestly, when you stop yelling buy this, engagement goes way up

 

[Anthony Joshua]

Yes, I've had success with native ads without creating full advertorials. I focus on simple messages, strong visuals, and clear calls to action. Sometimes using lists, tips, or questions in the ad itself works really well. People respond to content that looks natural on their feed, so you don't always need long written stories to get results.