Ask Has anyone run native ads for SaaS products, what worked and what didn’t?

[SuperAffiliateX]

I've been running native ads for SaaS products but still figuring out what really works.

I've seen some success with content-driven ads that educate users, like tutorials or templates. These seem to build trust and attract leads better than direct sales pitches.

On the other hand, ads that feel too pushy or misleading don't perform well and can hurt the brand. I also noticed that broad targeting and enough budget are important since native ads take time to gain traction.

Has anyone run native ads for SaaS products? What worked and what didn't in your experience?

 

[Dean101]

What usually works is not trying to sell straight away. If you go in with "Book a demo now!!" it flops hard. But if you run content like "how to fix X problem" or "why your team is losing time on Y," you can get decent clicks and cheap traffic. The trick is the landing page. What doesn't work is cold traffic + aggressive sales pages. That just burns money. Also, expecting native ads to directly close SaaS deals is wishful thinking.