Ask Has anyone else run native ads without a landing page?

[SuperAffiliateX]

A few native ad campaigns were run recently without using a landing page. Traffic was sent directly to product pages instead. Some engagement was noticed but conversion rates were lower than expected.

Different ad creatives were tested to see if they could make up for the missing landing page. It was hard to tell if the lack of a landing page was the main issue. Budgets were spent quickly. A clear conclusions were difficult to draw.

Has anyone else run native ads without a landing page? How did it work out for you?

 

[Luna Logics]

I've seen a few campaigns run native ads without a dedicated landing page, and the results are usually mixed. Sending traffic directly to a product page can work if the product is simple and the page is very persuasive, but generally, conversion rates are lower because there's no focused message or tailored experience. A landing page lets you match the ad's promise, guide the visitor step by step, and test different CTAs, which often boosts results. In my experience, skipping the landing page might save time upfront, but it usually costs more in wasted ad spend over the long run.