Ask Does using trending audio increase audience engagement for influencers?

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I get so confused about whether trending audio actually does anything special for my videos.

I notice a new song popping up everywhere, and I wonder if hopping on those trends really makes a difference. I keep switching up the background sounds, trying whatever's popular that day.

I play around with remixes and sometimes grab those super-viral clips. Sometimes my views tick up, sometimes they stay about the same. I haven't really figured out if it's luck or something else at work.

Does using trending audio increase audience engagement for influencers?
 

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