Ask Should Snapchat influencers create different content for different audience segments?

[SuperAffiliateX]

I feel a bit unsure about my Snapchat strategy these days. I like to experiment with story themes and look at how my audience reacts. I spend time reviewing which snaps get the most engagement and I even try shifting my post times.

I've started noticing that my viewers interact differently with each type of post. Sometimes I see big changes in story replies or swipe ups. I check my analytics often to find patterns.

Now I'm wondering if I should actually make separate content for different groups of followers. Should Snapchat influencers create different content for different audience segments?