Ask Does influencers still have any crucial role to play in social media marketing?

[Newman]

Though, it is possible to have success without influencers in social media marketing, no one can rule out the usefulness of influencers. There are micro influencers that have just a little followers, revolving round the local target to those that have mega followers both in local and international followers.

It is better making use of influencers as some of them have the super power to influence the decisions of their followers. What can you say about the relevance of influencers on social media marketing?

 

[Brajet]

Now, it's more about being real than just having tons of followers. That's why micro and nano influencers are killing it. They make brands feel human, show products in real life, and create content that feels personal, not like an ad. Plus, they help reach niche groups that brands might miss. The market's crowded, though, so picking the right influencer and keeping it genuine is key. Overall, influencers still matter, but being authentic beats just chasing numbers any day