Ask What role does audience targeting play in search engine marketing compared to regular SEO?

[Meridian]

In regular SEO, which means getting your website to rank on search engines without paying, you cannot control exactly who sees your content. You write for topics and hope the right people find you. But in search engine marketing, which involves paid ads, you can target specific groups of people based on their age, location, interests, and even their past behaviour online. This gives you more control over who sees your message and when. Do you think audience targeting in paid search gives a big enough advantage over SEO alone?