Ask Does Google Ads work the same way for service businesses as it does for product businesses?

[Newman]

The platform works the same way, but the strategy is different. Product businesses can use Shopping ads and target people who are ready to buy something specific. Service businesses rely more on search ads and need to focus on local targeting and call extensions that let people contact them directly. The keywords are also different. A product business targets item names, while a service business targets problems people want solved, like "plumber near me" or "tax help for small business." The goal for both is still to get the right people to click. So what do you think is the biggest challenge service businesses face when running Google Ads?