Ask Does content about failure and hard lessons consistently get more engagement than content that only shows wins?

[Meridian]

Honest content about what went wrong tends to connect with people on a deeper level. Most people are dealing with their own challenges, so when someone shares a real setback and what they took from it, it feels relatable and worth reading. Success content is fine, but when it is all a brand ever posts, it can start to feel like a highlight reel that is hard to relate to. The posts that mix honesty with useful insight tend to do the best across most platforms. Does sharing failures in content actually build stronger trust than sharing wins?