Many people who do affiliate marketing think carefully about whether to share their niche or topic with friends. A niche is the specific area or type of products a website or blog focuses on, such as fitness, technology, or cooking. Sharing it can lead to helpful advice or new ideas, but sometimes friends do not understand the work involved and may give criticism or pressure. Some marketers prefer to keep their niche private until they see results. Do others openly talk about their niches with friends, or is it better to stay quiet? Can discussing a niche with people outside the business actually help grow a website, or does it create unnecessary distraction?