Ask Do short videos actually get more reach than photos or written posts on most platforms?

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Short videos have been getting more reach on most platforms lately, and that is not by accident. Platforms like Instagram and TikTok push video harder because people watch longer than they scroll past a photo or read a post. That extra watch time tells the platform to show it to more people. Still, photos and written posts are not useless, some pages do well with them depending on the audience. Does reach depend more on format or on how content connects with people?
 

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