Original research, like surveys or internal data, gives a business something no competitor can copy, since the information belongs only to them. It can also earn links and mentions from other websites, which helps with search visibility. The downside is that collecting real data takes time and sometimes money, so smaller businesses may struggle to do this regularly. Do you think small businesses can realistically compete with bigger companies when it comes to publishing original research?
Ask Do businesses benefit from publishing original research or data on their website?
- Thread starter Brajet
- Start date
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