Ask Do broad targeting settings perform better than narrow ones in most cases?

[Meridian]

Broad targeting allows an ad platform to find people on its own, using data and patterns instead of strict rules set by the advertiser. This can sometimes bring surprising results, especially when the algorithm finds an audience nobody expected. Narrow targeting, however, gives more control and can feel safer for businesses who already understand their customers well. Both approaches have their strengths depending on the product and the platform being used. Which targeting style tends to bring better results overall?