Ask Do brands that take public positions on social issues end up winning or losing more customers?

[Meridian]

When a brand speaks openly about a social issue, it usually pulls in strong support from people who agree, but it can also push away those who disagree or want a brand to stay neutral. Some companies gain loyal new buyers this way, while others lose customers who feel the brand stepped outside its lane. Does taking a public stand on social issues bring more loyalty in the long run, or does it create more risk than reward?