Content marketing is effective because it's the new way to move through the world. Here's why: People get screamed at all day long. Driving to work the radio nudges you to visit w-w-w-dot- whatever – dot – com. Infomercials tell you "wait…there's more!" Even Starbucks forces you to download the latest song when you log into their wifi.
Just stop.
The constant noise becomes hype. And what is hype? Unnecessary screaming. We may hear the screaming. But we may not listen to what it's saying. Not many people love to hear screaming. Do you?
Just stop.
The constant noise becomes hype. And what is hype? Unnecessary screaming. We may hear the screaming. But we may not listen to what it's saying. Not many people love to hear screaming. Do you?