Ask Can using PPV traffic result in a high bounce rate for a website?

[Brajet]

Early on in the campaign I thought of this as a normal occurence. Some users are going to change their minds, see something that doesn't tally with their expectations etc - it's just the cost of doing business. However, I recently implemented a change to the landing page so that it makes an API call that is triggered on page load. I can now see that in the case of these bounces, they aren't even completing that call. So instead of being very short visits, they are visits where the page load isn't even completed.
20% seems like a very high percentage of people to be bouncing straight out without the page load even completing

 

[Anthony Joshua]

Definitely. PPV traffic often brings low engagement because visitors don't come by choice. They're just shown your page, so most don't explore or click anything. That's why bounce rates rise. You can reduce it by using more relevant offers, fast-loading pages, and clear headlines that instantly show value.

 

[Felix😎]

PPV traffic can lead to a high bounce rate because users don't actively choose to visit your site—it's shown to them as a pop-up. If the content doesn't catch their interest immediately, they'll leave fast. To avoid this, make sure your landing page is clear, engaging, and matches what they might expect. Testing and optimizing your PPV campaigns can also help improve visitor engagement and reduce the bounce rate.