Much of Pay Per View (PPV) traffic is incentivized, meaning users are rewarded—often with points, credits, or small payments—for viewing or interacting with ads. While this can quickly generate large volumes of traffic, the quality of that traffic is often low. Users may not have genuine interest in the offer and are simply engaging to receive the incentive. As a result, conversions and meaningful engagement may suffer. Advertisers must be cautious and strategic when using PPV traffic, ensuring their campaigns are tightly targeted and their landing pages are compelling. Without proper targeting and optimization, incentivized traffic can lead to wasted ad spend and poor return on investment, especially if the goal is acquiring serious, high-intent leads.