A business can technically run digital marketing without tracking data, but it would be very hard to know what is actually working. Tracking data means measuring things like how many people clicked an ad, how long they stayed on a page, or which email got the most opens. Without this information, you are basically guessing. You might spend money on an ad that nobody is clicking, and never know it. Most platforms like Google and Facebook give you free tools to see this data. Running a campaign without checking the numbers is like driving at night without headlights. Do you think data tracking should be optional or essential for every business?