Some businesses do pull it off, especially early on when the owner is willing to put in the time to learn. The basics of social media, email, and simple ads are not impossible to figure out without outside help. The real challenge is that digital marketing needs consistent attention, and when you are already running the day-to-day of a business, something usually gets dropped. Results tend to come more slowly when one person is doing everything, not because the work is bad but because there is only so much time. It is possible, but it is a lot to carry. What do you think is the hardest part for a business owner trying to handle their own marketing?