Ask Can a business that mostly grows through word of mouth skip digital marketing and still do well?

[Brajet]

Word of mouth can help a business grow for a long time because people trust recommendations from others. However, digital marketing can help more people discover the business and learn about its products or services. Even a simple online presence can make it easier for potential customers to find information. A business may still do well without much digital marketing, but growth opportunities could be missed. Should businesses use digital marketing as support even when word of mouth is already working well?