Ask Are push ads promoting affiliate offers classed as mobile value-added ads?

[Brajet]

Yes, push ads can be considered a form of mobile value-added advertising when implemented thoughtfully. Value-added advertising aims to enhance user experience by delivering relevant, personalized, and timely content. Push ads, which appear as notifications on mobile devices, can serve this purpose if they provide useful offers, updates, or information tailored to the user's interests or behavior. For example, a retail app sending a discount alert on a product a user previously viewed adds value by being both relevant and timely. However, when push ads are intrusive, irrelevant, or too frequent, they lose their value and become a nuisance. Therefore, to be truly value-added, push ads must respect user preferences and offer meaningful content that enhances the mobile experience. What are your thoughts?

 

[Felix😎]

No, push ads for affiliate offers aren't classified as mobile value-added ads. MVAS is more about services that users pay for through their mobile carrier, like premium SMS, games, or digital subscriptions. Push ads, while often mobile-focused, are just a form of ad delivery through notification systems. They're not tied to value-added services provided by mobile carriers, so they don't fall into the same category, even though they're popular with mobile users.

 

[Anthony Joshua]

No, push ads for affiliate offers aren't classified as mobile value-added ads. MVAS is more about services that users pay for through their mobile carrier, like premium SMS, games, or digital subscriptions. Push ads, while often mobile-focused, are just a form of ad delivery through notification systems. They're not tied to value-added services provided by mobile carriers, so they don't fall into the same category, even though they're popular with mobile users.

In my view, push ads for affiliate offers are a type of mobile value-added service. They are sent to phones and give users extra content or offers. It does not matter that it is an affiliate deal. What matters is that it is extra and opt-in, just like ringtones or other mobile services. So yeah, you can treat it like VAS in most cases.