Ask What is the best way to structure a Google Ads account for a business with many product categories?

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A business with many product categories usually needs separate campaigns for each category to stay organized and easier to manage. Smaller ad groups inside those campaigns can focus on related products and keywords. For example, a store selling electronics can separate phones, laptops, and televisions instead of mixing everything together. This setup makes budgeting and reporting clearer because marketers can quickly see which categories bring traffic and sales. A clean structure makes changes easier later. What setup would you personally prefer using?
 
A practical approach is to organize the account by separating each main product category into its own campaign, then structuring ad groups around specific product types or search intent within those categories. This keeps budgeting clear, improves ad relevance, and makes performance tracking much easier. It also allows better control when scaling or optimizing individual categories without affecting the whole account.
 

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