Some keywords get more searches during certain times of the year, like holiday gifts or summer gear. These seasonal keywords can bring a lot of traffic quickly when the timing is right. Evergreen keywords stay steady all year but may have more competition. Focusing only on seasonal terms means traffic drops when the season ends. Mixing both types could balance things out, giving steady income plus seasonal boosts. The challenge is creating content ahead of time and keeping it updated. Do seasonal spikes make up for the quiet months in between?