Ask Should I focus on high volume keywords or low competition ones first?

[Brajet]

High volume keywords bring more traffic, but they are often harder to rank for, especially for a new site. Low competition keywords may have fewer searches, but they are easier to rank and can still bring steady visitors. It is often better to start with low competition keywords and build trust with search engines over time. Once the site grows, higher volume keywords can be added slowly. This approach feels more stable and less stressful for beginners. Which option feels more realistic when starting a new affiliate site?

 

[Newman]

If you are a new marketer, it is always better to focus on low-competitive keywords. With this, you may not have more competitors to compete with. You can even be ranked higher easily. Though you may not be generating more traffic as you want compared to broader keywords

 

[Luna Logics]

Honestly, for a brand-new affiliate site, going after low-competition keywords first is the more realistic and less frustrating path. High-volume terms look tempting, but you'll likely struggle to rank without authority, backlinks, and content depth. Low-competition keywords (especially long-tail ones) let you get early wins, bring in targeted traffic, and build trust with search engines over time. Once you've got some traction and domain strength, you can gradually target higher-volume keywords. It's slower at the start, but much more sustainable.

 

[Anthony Joshua]

High volume keywords bring more traffic, but they are often harder to rank for, especially for a new site. Low competition keywords may have fewer searches, but they are easier to rank and can still bring steady visitors. It is often better to start with low competition keywords and build trust with search engines over time. Once the site grows, higher volume keywords can be added slowly. This approach feels more stable and less stressful for beginners. Which option feels more realistic when starting a new affiliate site?

I think going for low competition keywords is more realistic at the start. A new site usually doesn't have much strength yet, so trying to rank for big keywords can feel frustrating. Smaller keywords may not bring huge traffic, but they can still bring steady visitors and help build confidence over time.