I'd rather follow an influencer who shows their brand deal earnings. When creators reveal what they earn, I can judge whether a paid endorsement feels genuine or purely transactional. Seeing numbers teaches me what rates look like, helps set expectations for smaller creators, and makes sponsorships feel less mysterious. That said, oversharing personal finances can be uncomfortable, so I appreciate when earnings are presented professionally, with context about time, reach, or deliverables. Hiding income makes me suspicious.