Ask Would you advise against using pop-ups on landing pages of ad campaigns?

[Brajet]

Using pop-ups on landing pages in campaigns has several drawbacks. First, pop-ups can disrupt the user experience, frustrating visitors and increasing bounce rates, especially on mobile devices where they can be hard to close or navigate. This often leads to lost potential conversions. Second, pop-ups may slow down page loading times due to additional scripts, negatively impacting overall website performance and search engine rankings. Third, many users use ad blockers or browser settings that block pop-ups, meaning your message might never be seen. Finally, pop-ups can complicate conversion tracking and analytics, as some tracking tools struggle to capture interactions within pop-ups accurately. Overall, pop-ups risk annoying users and reducing campaign effectiveness if not carefully implemented.

 

[Anthony Joshua]

Pop-ups can work, but only if they're not too pushy. On ad landing pages, people already come with a purpose, and if a pop-up blocks their view, it can ruin that first impression. I think it's smarter to use pop-ups for exit intent or after they've scrolled a bit. That way, it feels like a gentle suggestion, not a sales trap.

 

[Felix😎]

I wouldn't completely avoid pop-ups, but I'd be careful. On landing pages, aggressive pop-ups can scare visitors away or reduce trust. If the campaign is small or cold traffic, too many interruptions may hurt conversions. Using subtle or timed pop-ups that guide the visitor instead of blocking content often works better. Testing different styles is important to see what actually helps your specific campaign.