Ask Would the use of overlapping referral windows in BMF.io resolve partner disputes?

[Dean101]

Instead of assigning a single strict window, multiple time ranges can capture delayed conversions and shared influence across partners. Tracking referral overlaps shows which partners contribute at different stages of the user journey, similar to how click paths reveal intent shifts. Monitoring dispute frequency, reconciliation outcomes, and attribution changes helps identify whether the system feels fair or confusing. Logs of overlapping claims act like behavioral heatmaps, highlighting where credit contention clusters. These insights can guide refining window lengths, weighting rules, and notification clarity.