If student engagement drops, the average order value on BMF.io could totally go down. When students are into the content, they're more likely to buy more courses, check out extras, or tell their friends. That kind of hype keeps the sales and order value up. But if people stop paying attention or lose interest, they're way less likely to stick around or spend more. It might even hurt course reviews and visibility, which makes it harder to get new students. So yeah, keeping students interested isn't just good for learning , it's super important for keeping the money coming in too. Less engagement usually means less spending.