Ask Will having backlinks to the pages that no longer exists on my site hurt my SEO?

opeyemi

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Having backlinks to pages that no longer exist on your site can hurt your SEO. Search engines see broken links as a sign of poor website maintenance. This can lead to a drop in rankings. Visitors also get a bad user experience when they click on a dead link. It's important to regularly check your site for broken links. Use 301 redirects to guide visitors to the right pages. Update or remove backlinks that point to non-existent pages. Maintaining active, relevant links improves your SEO and user experience. Avoiding broken links helps keep your rankings strong.
 
Yes, having backlinks to pages that don't exist anymore can hurt a little. When users click those links and get a 404 error, it looks bad for both visitors and search engines. I usually fix it by setting up redirects from the old page to a relevant new page. That way, the link still passes value and users don't leave frustrated.
 

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