Ask Why should you not be on absolute top of page when it comes to bidding for push ads geared towards affiliate marketing?

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Being on the absolute top of the page for push ads may seem appealing, but it's not always the most effective strategy. Bidding aggressively for the top spot often leads to higher costs without guaranteeing better conversions. Many users have developed "ad blindness" toward the first ad they see, or they might accidentally click without genuine interest, increasing your spend but not your ROI. Additionally, the most engaged users often interact with ads further down the list, where they feel less pressured and more in control of their choices. Mid-level placements can offer better value—lower cost per click with similar or even higher conversion rates. Ultimately, success with push ads comes from smart targeting, compelling creatives, and optimized bidding—not just being first in line.
 
When it comes to bidding for push ads in affiliate marketing, you generally don't want to be at the absolute top of the page. The reason is that being in the top position can often be the most expensive real estate, and it may not always translate to the best return on your investment. Instead, you'll want to find the sweet spot - a position that's high enough to get good visibility, but not so high that you're overpaying. By bidding strategically and aiming for a position just below the top, you can often get more bang for your buck and maximize your profitability.
 
I usually avoid the absolute top placement because it tends to attract low-quality clicks or accidental taps. People scrolling through push notifications often skip the very first one quickly. Paying extra to be on top can burn your budget fast without real conversions. Placing slightly lower lets you get engaged users who are genuinely interested while keeping costs more reasonable. Testing placements in different positions often works better than always going for the top.
 
Sometimes people just tap the first notification they see without really caring about the offer. That means you spend more but don't always make more. A lot of affiliate marketers actually make better profits from lower or middle placements because the traffic is cheaper and easier to scale. Plus, if you blow your whole budget trying to stay number one, you won't have enough left to test creatives, angles, or targeting.
 

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