Ask Why might a product have high sales but a low repeat purchase rate in e-commerce?

[Dean101]

Strong advertising, discounts, influencer promotions, or trending popularity may drive large numbers of initial purchases. However, if the product quality does not meet expectations, customers may not buy it again. Repeat purchases can also remain low when the item is a one-time purchase, such as furniture or certain electronics, where customers have little need to reorder. Customer service, shipping delays, and poor user experience can further reduce loyalty. By analyzing reviews, return rates, and customer feedback, businesses can identify satisfaction gaps.