Ask Why does it feel like social media platforms are always finding new ways to limit your reach to your own followers?

[Newman]

Platforms like Facebook and Instagram started out showing your posts to most of your followers, but that changed as these platforms grew. Today, reach is largely controlled by what the algorithm decides is worth showing, and that decision is heavily influenced by engagement. If a post does not get likes, comments, or shares quickly, the platform stops pushing it. There is also a financial reason behind this. Platforms earn money from ads, so limiting free reach gives businesses a reason to pay for wider distribution. Do you think platforms are being fair to businesses that built their audience without using paid promotion?