Ask Why does BMF.io affiliate program favor influencers despite poor last-click attribution?

[Brajet]

BMF.io sticks with influencers in their affiliate program even if last-click tracking doesn't give them much credit. Why? Because influencers are great at getting people interested in the brand early on. Their posts can keep driving traffic for weeks or months, which is way more valuable than just one quick sale. So yeah, the tracking might not fully show their impact, but BMF.io knows influencers help grow the brand big-picture.

 

[Dean101]

BMF.io might see an influencer post, someone watches it, thinks about it for a day or two, then later just Googles the brand and buys. Last-click only gives credit to Google, not the influencer who sparked the interest in the first place. Even if the tracking looks weak on paper, the overall impact is there in the background. That's why programs often rely on broader attribution models or estimated value instead of just the final click.