Ask Why does a page with thousands of followers sometimes make fewer sales than one with just a few hundred?

[Meridian]

Having many followers does not always mean people are interested in buying. Some followers may only enjoy the content, while others may rarely pay attention to new posts. A smaller page can make more sales if its audience is interested in the product and trusts the business. Sales usually come from the quality of the audience rather than the size alone. Do you think customer interest matters more than follower numbers when measuring marketing success?