Ask Why do some websites get a lot of visitors but almost none of them become paying customers?

[Meridian]

High traffic numbers can look exciting, but they often hide bigger business problems underneath. Some websites attract visitors with broad topics that bring curiosity instead of real buying interest. Others confuse users with weak product descriptions, poor trust signals, or complicated checkout pages. I think many businesses focus too much on getting clicks because traffic screenshots look impressive online, even when sales remain low. Visitors alone do not pay bills. A smaller audience with stronger buying intent is usually more valuable than large empty traffic. So what do you think matters more for online success today, traffic growth or stronger customer conversion?