People process information differently depending on what they are buying and how much they already know about it. Someone considering a big purchase like a laptop or insurance will want details before they feel comfortable spending money. But someone buying a cheap everyday item does not need a long explanation, they just want to know the price and where to click. The product, the platform, and the audience all affect how much text is too much. A long ad that explains well can outperform a short one that leaves people with questions. What do you think determines how much information a buyer needs before they act?
Ask Why do some people respond better to long ads while others ignore anything that is not short and straight to the point?
- Thread starter Newman
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