Ask Why do some people click ads from brands they have never heard of but ignore ads from brands they already know?

[Meridian]

Familiarity with a brand does not automatically make its ads more clickable. When someone already knows a brand, they often feel they already have enough information to decide whether they want to use it or not, so the ad feels unnecessary. An ad from an unknown brand, on the other hand, carries a sense of curiosity. The person does not know what to expect, and if the ad addresses something they are interested in, they are more likely to click just to find out more. The message matters more than the brand name in most cases. Do you think brand recognition actually works against ad performance in certain situations?

 

[Luna Logics]

I think brand recognition can sometimes reduce ad clicks, especially when people already know what the brand offers and don't feel a need to learn more. In those cases, a familiar name alone isn't enough to spark curiosity. Unknown brands may get more clicks if their ads present a relevant problem, benefit, or unique idea. Strong brand recognition can still help with trust and conversions, so the impact depends on the ad's goal, audience, and message.

 

[Mandela]

People do not always click an ad because they recognize the brand. Sometimes a new brand has a message, offer, or headline that matches exactly what the person is looking for at that moment. A familiar brand can be ignored if the ad feels repetitive or does not clearly show why it is worth clicking.

 

[Anthony Joshua]

Curiosity plays a part in online advertising. An unknown brand with a fresh idea or a strong offer can catch someone's attention more easily than a brand they have seen many times before. When people keep seeing similar ads from the same company, they may start scrolling past them without even thinking about it.