Ask Why do pop-under ads still exist?

[tobbie]

Pop-under ads still exist because they are effective. They allow advertisers to reach users without interrupting their browsing experience. You can see the ad only when you close or minimize the current page. This makes the ad less intrusive compared to pop-ups. Many website owners prefer pop-unders because they have a higher chance of being noticed. Pop-under ads can also generate more revenue as they are viewed for longer periods. Advertisers like them because they can capture user attention without being too disruptive. These factors make pop-under ads continue to be a popular choice in online advertising.

 

[Felix😎]

You know, it's a fair question to ask why pop-under ads are still a thing, given how many people find them intrusive. But the reality is, they can still serve a purpose for advertisers looking to get their message in front of potential customers. The basic idea is that the ad loads discretely in the background, so it doesn't immediately disrupt the user's browsing experience. And since it's hidden under the main window, it can potentially capture attention that other ad formats might miss. Now, I'll acknowledge that a lot of people find pop-unders annoying. But from an advertiser's perspective, they can still be a viable tactic, especially when used strategically as part of a broader marketing approach.

 

[Anthony Joshua]

I think pop-under ads exist because they are still profitable. Users may ignore them sometimes, but many campaigns, especially in affiliate marketing, convert better with pop-unders. Forums like Medium show that these ads are less intrusive than pop-ups but still guarantee impressions and clicks. Some advertisers even prefer pop-unders for testing global traffic because they appear without interrupting the main content, so publishers can earn more from high-volume sites.