Ask Why do keywords that seem perfect for a business bring in visitors who never spend any money?

[Brajet]

Many businesses choose keywords based on search volume and forget to think about why people are searching in the first place. A keyword may look perfect, but the visitors behind it may only want free information instead of buying anything. For example, people searching for "cheap logo ideas" may not be serious customers. I think too many marketers chase traffic numbers because they look impressive in reports, even when those visitors never become buyers. Search intent usually matters more than traffic size because the wrong audience rarely spends money. In your opinion, are businesses paying too much attention to traffic instead of buyer behavior?