Ask Why do all my search ad clicks have zero second duration?

[Brajet]

Hey guys, I'm new to Google Ads. I launched a search ads campaign(not Pmax) for a landing page that sells a software product. I understand that it may take some time for my ads to actually convert. But what I see is that users brought by Google Ads seem to have 0 interaction with my landing page, with bounce rate bring 100% and visit duration being 0s.

Again, I'm aware that it may take some time for me to see some real results and that I need to improve my landing page. But is this data even normal, I mean 0s visit duration. Is there somewhere else wrong that I'm not aware of?

 

[Anthony Joshua]

That usually happens when users click your ad but leave before the page fully loads. Sometimes it's because of slow site speed or tracking issues in your analytics. Another reason could be bots or accidental clicks from users who didn't mean to open your ad. Try checking your bounce rate and site load time, or use tools to filter invalid traffic. Fixing those issues should help you get more accurate duration data.

 

[Felix😎]

It's definitely not normal for all clicks to show 0-second durations and 100% bounce rates. This could mean one of a few things. First, check if your landing page is loading properly—sometimes slow-loading pages or errors can cause users to leave immediately. Also, ensure that your Google Ads tracking and Google Analytics are set up correctly. If tracking codes aren't working or firing properly, it might not record user activity at all.