Why do a freelancer need to be active on social media?

[Btaliat]

A freelancer need to be active on social media. He needs to make sure that he's making his presence felt by the audience. There is a need to choose the right social media where there will be many targeted audience that really need the service such a freelancer needs to offer. There is also the need to be consistent while using social media. Doing that makes it easier to get yourself promoted. What do you think about this?