This usually happens when visitors do not feel ready or comfortable to buy. The site may look nice, but the message may not be clear. People need to understand what is being sold and why it matters. Price can also scare visitors if value is not explained well. Slow pages, too many steps, or unclear payment options can also push people away. Trust plays a big role, so missing reviews or contact details can hurt sales. Fixing small issues often changes results. What reasons do others think cause this problem?