The one tactic that kinda feels shady is when affiliates use fake urgency—like those sketchy countdown timers or "last chance" messages, even though the offer's always live. It's not straight-up lying, but it's definitely a gray area. Yeah, it converts, but it's a little pushy and feels like tricking people into buying before they've really thought it through. If the product's solid, why not just let it speak for itself? No need to create fake pressure.