Ask What's your strategy for monitoring competitor campaigns and learning from them?

[Newman]

In order to do this effectively, alerts can be set competitors brand mentions and campaigns hashtags. Brands can as well analyze their high-performing content for formats and messaging insights. With the use of ad libraries, brands can monitor their ads campaigns. There may be a need to track their influencer partnership and collaboration strategies.

In order to implement all learnt from them, there can be documentation of all learnt from them. What do you think?

 

[Anthony Joshua]

I usually start by following my competitors on all their social channels and subscribing to their newsletters. I watch what type of content they post, which posts get the most likes or comments, and how often they post. I also use free tools to track their ads or website updates. This way, I can see what works for them and adapt it to my own strategy without copying directly.

 

[Felix😎]

My strategy is simple: I keep an eye on competitors' social media, ads, and blog content. Tools like BuzzSumo or SimilarWeb help me see what's trending for them. I also look at their audience interactions, like comments or reviews, to understand what customers like or dislike. This gives me ideas to improve my campaigns. Learning from competitors is a great way to stay ahead without reinventing the wheel.